My transition to Oracle
Since this monday, I'm a formal Oracle employee (LEC for Israel was on May 31st)...
I didn't truly realize this change until yesterday evening...
no, it's NOT the new email address, it's NOT the multiple orientation sessions we had, it's NOT the new introduction pitch during customer meetings (Yohan From Su... Oracle), or not even the new employee card (I still didn't receive btw...), but because a little sticker...
Last night, I had to remove the 'Sun Micro' sticker on my company car, and to replace it with the Oracle logo... To tell you the truth, it was both a strange and sad moment, like saying goodbye to very close friend you may never see again...
I had a chat with my kids today when they noticed the new sticker...
They were curious to understand who is this 'Ora... Oracle' ?!?
I tried to explain them Oracle is the largest entreprise software company worldwide, and that they have acquired Sun to beat IBM, the second most recognized brand in the planet (after Coca-Cola)... but they seemed not convinced ;-)
Looks like they didn't learn about M&A strategy at school just yet...
- Yohan Albo
Labels: Oracle, Sun
Delivering a clear and powerful Message to the market - Oracle Study Case
Hi Folks,
Because of the Oracle-Sun aquisition, I've started spending some on the Oracle site, to better understand the next company I may work for, its corporate culture, its offering, its way to do business.
One of the things, I believe Sun will definitively learn from Oracle, is the way Oracle manage to deliver a crystal-clear and powerful message to the market. A message than no one can ignore... a message based on facts, and not promises.
One examples out of many available on
a page dedicated to their Ads:
Building on facts provide a very strong message that cannot be easily rejected by competitors such as IBM, MS, and others... Between us, I don't know which channels they use to promote solutions that are not yet #1 in the market... Could it be that their ad/promotion campaigns really run only after they have reached the #1 place in at least one of the relevant benchmarks in the targeted sector? From the ads mentioned in
this page, it seems to be the case.
An other point worth to mention is their genius in targeting specific industries or sectors with the optimal messaging/positioning.
No need to say too much... In general one strong sentence in bold you cannot miss even if you are 10 feet from the newspaper...
No images, just black text on top of a white background... In general, something written black on white MUST be true, isn't it?
In most of the case, the only color on the ad is the now well-known Oracle RED logo that cannot be missed.
I've learned a lot from the couple of minutes I spent analyzing Oracle's way of doing advertising...
I'm sure I will be reusing what I've learned here during my EMBA... a good teaser for a future case study.
Comments are welcome as always...
- Yohan
Labels: Advertising, marketing, messaging, Oracle, postioning
