Thursday, April 28, 2011

Usage of social networks to pass messages to the enemy during war time



Dear Followers,

I've realized something interesting this morning...

As we all know, the social networks, such as Twitter & Facebook, linked to powerful complementary content sharing services, have played an important role in the latest events in Egypt, Syria, and other parts of the arab world.

If in the past, the "leaders" managed to control the conventional media, including newspaper, radio, then later on the TV, some governments today are ready to kill to take control, or stop access to the new social media.

Not sure if the funders of Facebook, Twitter, or YouTube have identified the potential of this new weapon... a weapon of mass... CHANGE... for the good and for the bad... as anything in life.

I was aware the Israeli Army (IDF) had a channel on YouTube since 2008... but I have discovered a new facet of this strategic communication channel:

The IDF has uploaded videos in arabic addressing terrorist organizations, such as the Hamas or the Hezbola, sending a clear message to the enemies and to the civil population.

See below. Pay attention to the format, the wording, the atmosphere...

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