Yalbo Business Space

Usage of social networks to pass messages to the enemy during war time

Dear Followers,

I've realized something interesting this morning...

As we all know, the social networks, such as Twitter & Facebook, linked to powerful complementary content sharing services, have played an important role in the latest events in Egypt, Syria, and other parts of the arab world.

If in the past, the "leaders" managed to control the conventional media, including newspaper, radio, then later on the TV, some governments today are ready to kill to take control, or stop access to the new social media.

Not sure if the funders of Facebook, Twitter, or YouTube have identified the potential of this new weapon... a weapon of mass... CHANGE... for the good and for the bad... as anything in life.

I was aware the Israeli Army (IDF) had a channel on YouTube since 2008... but I have discovered a new facet of this strategic communication channel:

Labels: Social network, usage, war time

posted by Yohan [Yonathan] Albo @ 9:35 AM

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Change Your Words , Change Your World

This is an example of authentic marketing.

- Y

posted by Yohan [Yonathan] Albo @ 9:22 PM

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One of the insights from the Jewish Passover

The Jewish Passover has different meanings and symbols for the people of Israel and for the humanity as a whole... one of them is the renewal of the nature, that should inspire and help the human beings realize the intrinsic ability for them to renew and re-invent themselves for the good.

This is the antithesis of the "path dependency" concept tought to MBA students.

Every year, this little point helps me try re-engineering myself, and rethinking things that we use to take for granted...

Labels: Passover

posted by Yohan [Yonathan] Albo @ 1:20 PM

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