How a start-up of 3 engineers working from a Starbucks can propose a more complete solution than a IBM or a Sun
No it's not only about better coffee...
One of the first thing I've learned from my business masters about 10 years ago is the KISS theory: "Keep It Stupid and Simple".
Simplicity is the only way to drive a business in the long-term. That's why some firms manage to do much more with LESS...
The startups against the big boats... The Davids vs Goliaths of our age in a way... or how a start-up of 3 engineers working from a Starbucks can propose more complete and suitable solutions to their customers than a IBM or a Sun Microsystems. This has always amazed me... (I know simplicity is only one factor out of many)...
This little idea somehow converges to a great article from Clay Shirky: "The collapse of complex Business Models"
A must-read article for people wanting to understand the evolving business jungle:
http://www.shirky.com/weblog/2010/04/the-collapse-of-complex-business-models/
P.S. This article is applied to the TV/media industry, but can definitively be applied to many other areas.
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