The most web viral character of 2008
no doubt... this is him... President elected Obama... He was everywhere... but mainly on the web, where he definitively built his image from zero to the super-hero he is considered today (putting aside the threat being seen as superman can be those days, when you have extremely complex issues to solve, and quickly based on the huge expectation of his electorate...). The web was used in this case not solely as a colorful communication channel, but as well as a way to raise funds that have helped him making the difference when required. His advisors/teams are, with no doubt, true maters in communication, understanding from day one the importance and the impact of Internet as a revolutionary media, capable to touch most segments of the society, not only in the states, but internationally... yes, Mister Obama could have been elected the President of the world with such a campaign... I'm sure we will see more of that in future elections around the globe. It's for sure not new... a person that knows how to re-invent and control his image, is king... This is not only applicable for a president, but also for any entity/person willing to tremendously influence its/his environment... (because at the end of the day, everything is a matter of influence... Think of it.) For that, I guess, you need to be well prepared with a clear message and a detailed action plan...Learn from the master:
Labels: campaign, communication, internet, methodology, Obama, viral
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