Wednesday, September 17, 2008

Competitive intelligence - A good book to start with...

I just finished a good book from Larry Kahaner on CI, and wanted to share with you my feedback. This is actually not a very recent book, as it was published on 1997, but this book explains the increasingly vital practice of Competitive Intelligence. A kind of practical guide to turning raw info into priceless knowledge and winning business strategy.

The book starts with describing what CI exactly is, and introduces a revolutionary notion: The Intelligence Age. After you understand the basics, the rest of the book provide you very useful real world CI cases and methodogies used in this field.

In short, a book I recommend.

Enjoy your reading.

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