"Serious Game" - a new way to deliver your messages...
This reminds me of a story I heard this week in one of my favorite podcasts (BFM: 01 Business - sorry but yes it's in French) about a new type of electronic game called "serious game". Those games are in general free and are a kind of simulation game where the author wants to increase the awareness on the gamer on a specific topic. For instance, a simulation around creating a new village in Africa, developing the basic infrastructures (water, electricity, even internet access point...), fighting a pendemic, finding external funds, etc...
This time again, a simulation is on the center of a communcation strategy.
By the way, the dark side is that this new type of games can also be used as propaganda to unfair causes like terrorism...
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